SaaS Digital Marketing

You have a great product. Now you need an effective SaaS product marketing strategy.

By establishing the target market for your software development company early on, we’re able to reach your ideal users through valuable SaaS marketing channels.

We create custom marketing plans to raise brand awareness, convert more users, and increase customer retention using SaaS marketing best practices.

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Schedule your FREE 30-minute consultation with our digital marketing experts who will provide you with a clear strategy that will help you achieve all of your marketing goals.

Why work with us?

Our SaaS marketing consultants make data-driven decisions based on your unique company and goals. We perform on-going keyword research paired with in-depth competitor analysis to determine the best course of action.

You already have a great product, now it’s time more people know about it.

Raise Awareness

By creating content based on your ideal user, you’ll attract the right people at the right time.

Our team targets the most searched for & relevant keywords for your business and creates content based on those terms. The result is your website getting seen & remembered by users at all stages of the buyers journey.

Convert Users

By ensuring your website is built for conversions, free from technical issues, and is search engine optimized, we make sure leads have the highest chance of converting.

We combine SaaS lead generation with SaaS SEO strategies to create an effective marketing plan that covers all bases – Increasing exposure & leads.

Increase Retention

Great! People know your product and have signed on, but how do you increase your customer retention rate?

By perfecting the on-boarding process, listening to your clients needs & wants, setting up a referral program, & improving the user experience your customers will love your product for years to come!

Why work with us?

Our SaaS marketing consultants make data-driven decisions based on your unique company and goals. We perform on-going keyword research paired with in-depth competitor analysis to determine the best course of action.

You already have a great product, now it’s time more people know about it.

Raise Awareness

By creating content based on your ideal user, you’ll attract the right people at the right time.

Our team targets the most searched for & relevant keywords for your business and creates content based on those terms. The result is your website getting seen & remembered by users at all stages of the buyers journey.

Convert Users

By ensuring your website is built for conversions, free from technical issues, and is search engine optimized, we make sure leads have the highest chance of converting.

We combine SaaS lead generation with SaaS SEO strategies to create an effective marketing plan that covers all bases – Increasing exposure & leads.

Increase Retention

Great! People know your product and have signed on, but how do you increase your customer retention rate?

By perfecting the on-boarding process, listening to your clients needs & wants, setting up a referral program, & improving the user experience your customers will love your product for years to come!

Why work with us?

Our SaaS marketing consultants make data-driven decisions based on your unique company and goals. We perform on-going keyword research paired with in-depth competitor analysis to determine the best course of action.

You already have a great product, now it’s time more people know about it.

Raise Awareness

By creating content based on your ideal user, you’ll attract the right people at the right time.

Our team targets the most searched for & relevant keywords for your business and creates content based on those terms. The result is your website getting seen & remembered by users at all stages of the buyers journey.

Convert Users

By ensuring your website is built for conversions, free from technical issues, and is search engine optimized, we make sure leads have the highest chance of converting.

We combine SaaS lead generation with SaaS SEO strategies to create an effective marketing plan that covers all bases – Increasing exposure & leads.

Increase Retention

Great! People know your product and have signed on, but how do you increase your customer retention rate?

By perfecting the on-boarding process, listening to your clients needs & wants, setting up a referral program, & improving the user experience your customers will love your product for years to come!

CONVERSION-DRIVING WEBSITE DESIGN

Your software is great, but is your website built to increase conversions or is it preventing them?

Technical issues, website speed, strategic button & form placement, effective use of imagery, brand consistency, & mobile-friendliness are just some of the metrics we look at when completing our website audit.

Creating a website that’s built to convert is our goal and we achieve it through our custom-built SaaS website designs.

SEO & CONTENT CREATION

Optimizing your website for SEO is the first step in any effective SaaS marketing strategy.

Increasing organic views and raising the position of your website on Google Search Engine Results Pages (SERPs) is done thoughtfully through effective keyword research and content creation.

Become a thought leader and create content based on the needs and wants of your target clientele.

PR OUTREACH & BACKLINK BUILDING

Get high-quality websites to link back to your website through effective PR outreach and link building strategies. Our team creates content designed to be shared by your audience creating high-quality links in the process.

Keyword, audience, & topic research is conducted before the content-creation process even begins. This ensures we’re producing content that visitors will find useful & interesting. All articles & pages are search engine optimized so Google will love them too!

GOOGLE ADS & REMARKETING

Whether your goal is to increase brand awareness or increase conversions, combining a well-planned SEO strategy with highly targeted Google Ads will get you there – Fast!

Targeting the best keywords, showing your ads to the right people, and setting up remarketing campaigns will make sure no leads slip through the cracks, putting you ahead of your competition!

IN-DEPTH COMPETITOR ANALYSIS

Learn more about your competition so you can do it better!

We conduct in-depth competitor analysis that involves reviewing competitor backlinks, active Google Display & Google Search Ads, organic traffic, seasonal traffic, and competitor top ranking keywords to name a few.

You don’t want to copy the competition, you want to eclipse the competition. By making data-driven decisions and analyzing the results, you can.

SEO PRICING

Included SEO Services for Websites of All Sizes

✓     Boost website traffic & conversions organically

✓    Target & rank for highly searched for keywords

✓      Extensive and ongoing keyword research 

✓      Backlink building & competitor link analysis

✓      White hat SEO practices for on-page & off-page

✓     Detailed analytical reporting and progress updates

+

Outstanding customer service – 

Reach an account manager by live chat, email, and phone 

**SEO audit included**
SEO
  • 10 hours per month $1,500
  • 20 hours per month $2,250
  • 30 hours per month $3,000
  • 40 hours per month $3,750
  • 50 hours per month $4,500
  • **Custom pricing available**
Schedule your free consultation!

GOOGLE ADS AGENCY PRICING

Included Google Ads Campaign Management Services

✓     Qualified leads through advanced keyword research

✓     Improve Google Ads conversion rate & quality score 

✓     A/B test ads to maximize effectiveness

✓     Google Analytics and Adwords setup if needed

✓     Conversion tracking configuration to maximize ROI

✓     Detailed analytical reporting and progress updates

+

Outstanding customer service – 

Reach your dedicated PPC marketing consultant by live chat, email, and phone 

**PPC audit included**
PPC
  • One time fee of $500 to start a PPC campaign from scratch
  • then
  • $1,000 per month
  • +
  • 10% of total advertising budget
Schedule your free consultation!

WEB DESIGN PRICES

Included Services for all Website Designs

✓     Search engine optimized designs built to increase conversions 

✓     Customized designs based on your goals, brand, & message

✓     Clear calls-to-action placed strategically across site

✓     Proper navigational structure to enhance the user experience

✓     Custom-built conversion-driving landing page designs

✓     All designs are responsive and mobile-friendly

+

Outstanding customer service – 

Reach an account manager by live chat, email, and phone 

**Website audit included**
Design
  • 70 hours of design work
  • for $6,750
  • Hours are based on the individual needs of the project
  • All website designs are responsive and mobile friendly
Schedule your free consultation!

Conversion-Driving Website Design

Your software is great, but is your website built to increase conversions or is it preventing them?

Technical issues, website speed, strategic button & form placement, effective use of imagery, brand consistency, & mobile-friendliness are just some of the metrics we look at when completing our website audit.

Creating a website that’s built to convert is our goal and we achieve it through our custom-built SaaS website designs.

SEO & Content Creation

Optimizing your website for SEO is the first step in any effective SaaS marketing strategy.

Increasing organic views and raising the position of your website on Google Search Engine Results Pages (SERPs) is done thoughtfully through effective keyword research and content creation.

Become a thought leader and create content based on the needs and wants of your target clientele.

PR Outreach & BackLink Building

Get high-quality websites to link back to your website through effective PR outreach and link building strategies. Our team creates content designed to be shared by your audience creating high-quality links in the process.

Keyword, audience, & topic research is conducted before the content-creation process even begins. This ensures we’re producing content that visitors will find useful & interesting. All articles & pages are search engine optimized so Google will love them too!

Google Ads & Remarketing

Whether your goal is to increase brand awareness or increase conversions, combining a well-planned SEO strategy with highly targeted Google Ads will get you there – Fast!

Targeting the best keywords, showing your ads to the right people, and setting up remarketing campaigns will make sure no leads slip through the cracks, putting you ahead of your competition!

In-Depth Competitor Analysis

Learn more about your competition so you can do it better!

We conduct in-depth competitor analysis that involves reviewing competitor backlinks, active Google Display & Google Search Ads, organic traffic, seasonal traffic, and competitor top ranking keywords to name a few.

You don’t want to copy the competition, you want to eclipse the competition. By making data-driven decisions and analyzing the results, you can.

CONVERSION-DRIVING WEBSITE DESIGN

Your software is great, but is your website built to increase conversions or is it preventing them?

Technical issues, website speed, strategic button & form placement, effective use of imagery, brand consistency, & mobile-friendliness are just some of the metrics we look at when completing our website audit.

Creating a website that’s built to convert is our goal and we achieve it through our custom-built SaaS website designs.

SEO & CONTENT CREATION

Optimizing your website for SEO is the first step in any effective SaaS marketing strategy.

Increasing organic views and raising the position of your website on Google Search Engine Results Pages (SERPs) is done thoughtfully through effective keyword research and content creation.

Become a thought leader and create content based on the needs and wants of your target clientele.

PR OUTREACH & BACKLINK BUILDING

Get high-quality websites to link back to your website through effective PR outreach and link building strategies. Our team creates content designed to be shared by your audience creating high-quality links in the process.

Keyword, audience, & topic research is conducted before the content-creation process even begins. This ensures we’re producing content that visitors will find useful & interesting. All articles & pages are search engine optimized so Google will love them too!

GOOGLE ADS & REMARKETING

Whether your goal is to increase brand awareness or increase conversions, combining a well-planned SEO strategy with highly targeted Google Ads will get you there – Fast!

Targeting the best keywords, showing your ads to the right people, and setting up remarketing campaigns will make sure no leads slip through the cracks, putting you ahead of your competition!

IN-DEPTH COMPETITOR ANALYSIS

Learn more about your competition so you can do it better!

We conduct in-depth competitor analysis that involves reviewing competitor backlinks, active Google Display & Google Search Ads, organic traffic, seasonal traffic, and competitor top ranking keywords to name a few.

You don’t want to copy the competition, you want to eclipse the competition. By making data-driven decisions and analyzing the results, you can.

SEO PRICING

Included SEO Services for Websites of All Sizes

✓     Boost website traffic & conversions organically

✓    Target & rank for highly searched for keywords

✓      Extensive and ongoing keyword research 

✓      Backlink building & competitor link analysis

✓      White hat SEO practices for on-page & off-page

✓     Detailed analytical reporting and progress updates

+

Outstanding customer service – 

Reach an account manager by live chat, email, and phone 

**SEO audit included**
SEO
  • 10 hours per month $1,500
  • 20 hours per month $2,250
  • 30 hours per month $3,000
  • 40 hours per month $3,750
  • 50 hours per month $4,500
  • **Custom pricing available**
Schedule your free consultation!

GOOGLE ADS PRICING

Included Google Ads Campaign Management Services

✓     Qualified leads through advanced keyword research

✓     Improve Google Ads conversion rate & quality score 

✓     A/B test ads to maximize effectiveness

✓     Google Analytics and Adwords setup if needed

✓     Ensure conversion tracking is configured to maximize ROI

✓     Detailed analytical reporting and progress updates

+

Outstanding customer service – 

Reach your dedicated PPC marketing consultant by live chat, email, and phone 

**PPC audit included**
PPC
  • One time fee of $500 to start a PPC campaign from scratch
  • then
  • $1,000 per month
  • +
  • 10% of total advertising budget
Schedule your free consultation!

WEB DESIGN PRICES

Included Services for all Website Designs

✓     Search engine optimized designs built to increase conversions 

✓     Customized designs based on your goals, brand, & message

✓     Clear calls-to-action placed strategically across site

✓     Proper navigational structure to enhance the user experience

✓     Custom-built conversion-driving landing page designs

✓     All designs are responsive and mobile-friendly

+

Outstanding customer service – 

Reach an account manager by live chat, email, and phone 

**Website audit included**
Design
  • 70 hours of design work
  • for $6,750
  • Hours are based on the individual needs of the project
  • All website designs are responsive and mobile friendly
Schedule your free consultation!

SEO PRICING

Included SEO Services for Websites of All Sizes

✓     Boost website traffic & conversions organically

✓    Target & rank for highly searched for keywords

✓      Extensive and ongoing keyword research 

✓      Backlink building & competitor link analysis

✓      White hat SEO practices for on-page & off-page

✓     Detailed analytical reporting and progress updates

+

Outstanding customer service – 

Reach an account manager by live chat, email, and phone 

**SEO audit included**
SEO
  • 10 hours per month $1,500
  • 20 hours per month $2,250
  • 30 hours per month $3,000
  • 40 hours per month $3,750
  • 50 hours per month $4,500
  • **Custom pricing available**
Schedule your free consultation!

GOOGLE ADS PRICING

**PPC audit included**
PPC
  • One time fee of $500 to start a PPC campaign from scratch
  • then
  • $1,000 per month
  • +
  • 10% of total advertising budget
Schedule your free consultation!

Included Google Ads Campaign Management Services

✓     Qualified leads through advanced keyword research

✓     Improve Google Ads conversion rate & quality score 

✓     A/B test ads to maximize effectiveness

✓     Google Analytics and Adwords setup if needed

✓     Conversion tracking configuration to maximize ROI

✓     Detailed analytical reporting and progress updates

+

Outstanding customer service – 

Reach your dedicated PPC marketing consultant by live chat, email, and phone 

WEB DESIGN PRICES

Included Services for all Website Designs

✓     Search engine optimized designs built to increase conversions 

✓     Customized designs based on your goals, brand, & message

✓     Clear calls-to-action placed strategically across site

✓     Proper navigational structure to enhance the user experience

✓     Custom-built conversion-driving landing page designs

✓     All designs are responsive and mobile-friendly

+

Outstanding customer service – 

Reach an account manager by live chat, email, and phone 

**Website audit included**
Design
  • 70 hours of design work
  • for $6,750
  • Hours are based on the individual needs of the project
  • All website designs are responsive and mobile friendly
Schedule your free consultation!

Frequently Asked Questions About SaaS Digital Marketing

How can you grow & promote a SaaS company & get more inbound leads?

  1. Give a little to get a little. Offer a free trial or a Freemium version of your product. A newer potential user who may have never heard of your company will be more hesitant to try it out, especially if there’s a hefty price tag attached. By offering a free 7-day trial or a Freemium version of your product and truly providing the user with a great experience during that time will prove to them that they need the full version of your product and they need it now!

  2. Do a case study. Figure out who your target user is. Where are they located, which industry are they in, which types of websites do they visit, and how does your product truly benefit them? After answering these questions you’ll be able to do a case study on a business that looks very much like your target user. Offering your service at a slightly discounted rate or even for free for the case study, you’ll come to find that doing the case study was truly worth it’s weight in gold. That one case study at a discounted rate could attract lead after lead after lead since now you’ve proven to your target user that other similar businesses have benefited from and enjoyed using your software.

  3. Get on social media. You keep hearing about great content, but what is great content? Content is any combination of text, images, video, infographics, and other types of media. Great content are pieces of media that website users and social media followers want to share because it truly adds value to their lives. You’re an expert in your field, use social media to spread the word on the areas that you know best. Teach them how they can be successful, more productive, or even how to start a SaaS company. Whatever your area of expertise, social media is the place to create and share your insight and experience. Post to groups, run ads, and truly create a page that you’d want to follow!

  4. Get influencers to talk about you. Create great content and share it with influencers in your industry. Wrote an article that goes over the best tools to use to increase productivity? Reach out to the productivity tool companies you liked the best, send them your article and they might just want to share it on their own social media channels or even better, add it to their site and then link back to yours. This spreads awareness and builds links to high authority and trust worth sites which Google loves and considers when ranking websites on Search Engine Results Pages. Best part? It’s 100% free, so why aren’t you reaching out to influencers in your industry? There’s no better time than now!

  5. Run Google Ads. With no daily minimum to start running Google Ads, this is the fastest way to generate leads in a short period of time. But, before you do make sure your website is search engine optimized, running quickly, looks great, and is designed to convert leads. When your website and landing pages are running and looking great, now is the best time to run Google Ads!

BONUS: Perform keyword research and SEO your website. By making sure your website is search engine optimized, you’ll ensure it’s free from technical errors, isn’t producing any 404s, and is running at a reasonable speed on both mobile and desktop. Make sure your title tags, meta descriptions, and h1 tags contain your target keywords. Also, include these target keywords and search terms throughout text across the site. You can also add Schema which will give you more real estate when your website appears in Google Search Engine Results Pages (SERPs).

What's SaaS marketing & how is it different from other forms of marketing?

SaaS (Software as a Service) marketing is different from other forms of marketing since the service itself isn’t tangible & the lifespan of the client is typically longer than in other industries. SaaS products are usually accessible over the internet or from a computer after being downloaded. Many SaaS products enhance productivity, help to organize disorganized businesses, or supply consumers with tech-related solutions to web-related problems.

So, what’s SaaS marketing?

SaaS marketing combines a number of different ways of growing a SaaS company by creating a customized marketing plan, usually with the intention of getting more SaaS leads.
Some of the ways of promoting and growing a SaaS company through marketing is by:

Influencer outreach & link building
Showing curated content based on where a user is in the buyers funnel
Promoting case studies on similar businesses for their target user
Offering a free trial or Free-version of their software
Retaining customers long term by using social listening tools to figure out what they like & don’t like about their products/similar products and continually making their products better and better. Also, by offering high-quality customer-support and providing useful documentation on the product, these all contribute to and increase customer retention rates.

Why's content marketing for tech companies important?

Creating high quality content for tech and SaaS companies is really important since good content has the ability to turn tech companies into thought leaders and experts in their fields.

You may already be an expert in your field, but how will anyone know?

By sharing articles that answer questions your target audience is asking, and answering them better than your competition does, is one of the best ways to get your business noticed.

SaaS companies with great marketing materials get their content shared across social media platforms naturally. That same content can also get posted to popular websites, giving your SaaS company high-quality backlinks at no charge. Google uses backlinks as a factor when determining how high or low a website will appear on Google Search Engine Results Pages (SERPs), so you definitely want to get those backlinks and by creating great content, you can!

*Remember, you want to target highly searched for keywords and search terms, but #1, you always want to make sure the content you put out is truly adding value to the peoples lives who are reading it.

BONUS: 12 step digital marketing strategy for software development companies

    1. Figure out who your target user is. Everything else you do from here will be pointless if you don’t start with this step. Identifying who your target user/customer is will determine the types of keywords you search for and the kind of content you create. So start here and then move onto the next step.

    2. Target highly searched for keywords & search terms. You can find these search terms by using keyword search tools such as WordStream and Google Ads Keyword Planner. You can also check out the “People Also Ask” and “Searches related to” sections after performing a Google search around a related search term to your business. The terms you find here are some of the most highly searched for by Google users and definitely worth checking out!

    3. Search Engine Optimize your site. Now that you know who your target user is and what your target keywords are, it’s time to update your title tags, meta descriptions, and h1 tags. You’ll also want to pepper in your target keywords into text across the site.

    4. Fix any technical issues. Make sure your website isn’t producing any 404 errors and also ensure Google can even index your site! Sometimes a website might not be shown in Google Search Engine Results Pages (SERPs) if it’s blocked by a robots.txt file or has some sort of other issue blocking it from Google. Use Google Search Console to make sure Google can index your site/show it to people performing searches on Google. To check, log into Google Search Console, click on “URL Inspection” pop your URL into the search bar and see what it says. If your URL is not currently being indexed, click “Request Indexing”. You may get an error that says “Couldn’t fetch” but most likely this is really just Google saying they’re in the process of checking but it hasn’t been indexed yet. Check back in a couple of days. It could take up to a week or two to get indexed, but definitely make sure your website is getting indexed on Google and not seeing any errors.

    5. Enhance the user experience. Is your website loading at a reasonable speed? Are there tons of popups and distracting colors and elements on the page? If so these are things you’ll want to change to enhance the user experience. Some things you’ll want to add if your website doesn’t have them already are calls-to-action above the fold on all pages and contact information in the header and footer. You’ll also want to make sure large bodies of text are broken up with images, videos, or infographics to make your pages more scannable and easier to read.create content based on your target user

    6. Create content based on your target user. What are the most frequently asked questions your target users are asking? Can you offer some advice or tips on how to be more productive or organized? Have there been any changes to your industry that your target users would find interesting? Writing articles on these topics is a great way to provide useful information to your audience and to get your content shared organically by readers across the web!

    7. Get added to directories. Use Google to find the top directories in your industry. Some popular ones every business should be on are Google My Business and LinkedIn. This is also a quick and easy way to get more high-quality backlinks to your site.

    8. Spread the word on social media. Start a Facebook Business page, an Instagram account, and definitely a Twitter! All of these platforms use hashtags. Use All-Hashatg.com https://www.all-hashtag.com/index.php to find the top hashtags in your industry in real-time! It’s 100% free to use, so why not expand your audience? You can use these platforms to alert your audience of new updates, products, and additional services you might be offering. You can also use it to share some of that great content you’ve been working on! The more useful and relevant the content is the more shareable it becomes!

    9. Start a Youtube channel. Youtube is an incredible platform that allows you to reach your target audience in highly engaging ways. People love watching videos, so why not give the people what they want? Also, it’s fun to create videos, especially when they’re actually helpful to your fans! You can also post those videos in blog articles on the website to make them more interesting and engaging for readers.

    10. PR outreach to build high-quality backlinks. Since you now have all of this incredible content, why not get it shared on some of the top influencer websites in your industry? Did you mention a few products or tools you like to use in your article? Why not reach out to the creators of those tools and let them you loved their product so much you decided to include it in your article. They’ll likely want to share that glowing review on their own website, and why not? it’s a win-win and now you’ve got a brand new backlink tool!

    11. Run Google Ads. Google Ads have no minimum to start and are the fastest route you can take to get leads and website visitors. But remember, you want to make sure some of the previous steps have been completed before starting ads.Here’s a quick run down of the things you’ll want to make sure have been completed before running Google Ads:

      Figure out who your target user is. (How will you be able to create targeted ads if you don’t know who to target?)

      Target highly searched for keywords & search terms. (This is keyword research you should be doing for the site & Google Ads.)

      Search Engine Optimize your site. (This improves the user experience and can help with your quality score by enhancing landing pages.)

      Fix any technical issues. (How helpful are ads if your site speed is 4? Fix those technical issues and make sure you get the most bang for your buck!)

      Enhance the user experience. (Make sure your design is user-friendly and that your message is clear and concise.)


    12. Run Facebook ads. Facebook Ads are highly targeted and offer different goals to choose from. If you’re looking for more website clicks, leads, Facebook page likes, or to start a highly targeted remarketing campaign, Facebook can help with all of these goals and more! Remember, before starting to run any Facebook Ads campaigns make sure you’ve been posting high-quality content, at least for a little while. Also remember to optimize your Facebook Business page. You want to make it as easy as possible for visitors to learn more about you and your business, so be sure to fill out as much information in your profile as you can!
 

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